Led the transformation of Tillamook's marketing strategy through a comprehensive, multi-year engagement that elevated the premium cheddar brand's digital presence and consumer relationships.
My team's partnership began with the "Cheddar On Your Level" campaign, targeting discerning "Foodthusiasts" who held high culinary standards but overlooked quality in dairy products.
To meet this challenge we created sophisticated audience segmentation strategies to deliver tailored messaging to specific consumer profiles. Taking that a step further, we dove into dynamic content optimization to ensure the right messages reached the right audiences at the right time. My team's biggest contribution to the program's success was the custom design system and application of the new Tillamook Brand.
Developed a robust Email Design System that established visual consistency while maintaining flexibility for different product lines and seasonal campaigns.
Through this sustained partnership on retainer, we've helped Tillamook consistently reinforce their premium positioning, drive conversion among quality-conscious consumers, and build lasting relationships with their audience through relevant, timely communications.
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