What began as an ad-hoc design system project evolved into a five-year retainer and full creative partnership with Logitech.
My team became embedded in the brand, leading creative for the US email marketing program while supporting broader campaigns across web, social, and digital. We also worked across Logitech’s portfolio of sub-brands, including Astro, Logitech G, and Ultimate Ears.
To support a complex, multi-brand marketing ecosystem, we developed a unified Email Design System that became the foundation for Logitech’s global email program.
This system enabled a scalable approach to content — balancing product marketing with engagement-driven storytelling across recurring newsletters. Campaigns combined product recommendations with creator features, UGC, WFH content, and community-driven elements, creating a more dynamic and relevant customer experience.
The impact was immediate. Within the first quarter, newsletter-driven revenue increased by 75% year over year, exceeding both engagement and performance benchmarks.
Built a flexible Design System that scaled across seven global brands and anchored Logitech’s entire email program.
Over five years, my team served as agency of record for Logitech’s email marketing, while also contributing to broader omnichannel art direction and campaign strategy.
