What began as an ad hoc project grew into a five-year creative partnership with Logitech.
I led the creative strategy and system design for Logitech’s US lifecycle program, building the standards, reusable components, and review structures needed to support high-volume work across seven distinct global brands.
As trust and scope expanded, I also helped lead campaign and channel execution across web, social, display, and broader brand initiatives for an evolving portfolio that included Logitech, Logitech G, Ultimate Ears, ASTRO, Blue, Jaybird, Streamlabs, Mevo, and Logitech for Creators.
Logitech’s marketing ecosystem had grown across multiple brands, audiences, product categories, and recurring campaign needs. The work was increasingly difficult to scale, with fragmented production methods and too much effort spent rebuilding similar solutions from one assignment to the next.
I led the development of a unified design system that created shared structure without flattening the individual character of each brand. The system established modular components, content hierarchy, visual standards, and repeatable production frameworks that could adapt across campaigns, channels, and audience needs.
This gave the team a more efficient way to produce high-volume work while protecting creative quality and brand distinction. Production timelines dropped from roughly six weeks to 15 days, with some campaigns delivered in as little as three days. Within the first quarter, revenue attributed to the program increased 75% year over year.
Built a shared design system across a global brand portfolio without sacrificing the identity of each.
Over five years, I helped grow the relationship from a single assignment into a trusted creative partnership spanning lifecycle, web, social, display, and campaign support. The system remained durable enough to transition successfully to Logitech’s internal team.
