Led the development of marketing for Google Nest thermostats – translating product features into campaigns built for utility-driven distribution.
We positioned Nest beyond convenience, connecting everyday energy savings to broader sustainability goals.
We developed messaging that balanced immediate consumer benefits – cost savings, rebates, ease of use – with longer-term environmental impact.
The challenge was less about the message itself and more about adapting it across utility partners, each with different audiences, incentives, and rebate structures.
To support this, we built a flexible marketing framework that allowed partners to customize promotions while maintaining consistency with Google’s brand and positioning.
Built a flexible marketing framework that bridged Google’s brand system with utility partners’ need for customization and local relevance.
This approach helped increase adoption through utility channels while reinforcing Nest’s role as an accessible entry point into energy-conscious living – connecting immediate savings with longer-term impact.
